H&M Video Blog
Fashion. Where is it heading and what is considered hot? Your answers can possibly be found watching H&M’s video podcast. Yes, I know it’s a sponsored podcast that probably employs some scheme to convince us to buy their products. What makes this interesting is it goes around the world interviewing individuals what they think would be the next step in fashion, what would they want to wear, and what is hot now in fashion.
A lot of companies are trying to sponsor media, so they can data mine and gain valuable information on consumer trends. However, this podcast pertains difference perspectives on fashion around the world. To me this is very interesting because, metaphorically, I live in a box. I do not travel, nor talk to anyone outside the GTA. If I could finance traveling, then I could experience this first hand. Well, with my reality check in place, this isn’t happening any time soon so I would like to appraise H&M for bringing the world closer to my finger tips.
Asides from bringing awareness through another set of eyes, what makes this podcast good and exciting to watch is how it is edited. Fast paced music which reasonably quick shots make it interesting enough to follow without having to track back and recap the action. It is professionally done. The only weak point about this podcast is, yes, there is an H&M advertisement in the middle that is incredibly long. Overall, this podcast is a good form of entertainment and enlightens me by showing different cultures in regards to fashion.
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